I was very pleased today when I was looking at the ranking of this website and when I put in the words Panton Chair into the Google search, this website shows up on the third page.  I guess that is not too bad.  All this Web 2.0 stuff seems to be paying off.  Also, on the other hand, the term Panton chair is extremely Niche so I guess it's fairly easy to rank highly with these keywords.  The Internet is a fun and fascinating place because you can combine your personal interests with a bit of web marketing and the combination is very powerful.  You can get your voice heard among the masses just as long as you choose a very specific niche.  Try for yourself and see what happens.